Branding Identity

Building visual universes from scratch. Every brand is a story waiting to be told through symbols, color, and strategy.

✦ Brand Identity
✦ Logo Design
✦ Packaging
✦ Visual Systems
✦ Typography
✦ Color Theory

Personal Dream

Sweet Sin
Cookies

They say the best way to learn is to DO. As a designer, I’m constantly creating, and Sweet Sin Cookies is my childhood dream brought to life. ✦

This project started as a childhood dream of a cookie brand and turned into storytelling through design. I wanted to create a space for the “sweet sinners”.

"Being a Sweet Sinner isn’t about doing something wrong, it’s about doing something right for yourself."

From the “Grab” concept on the packaging to the forbidden fruit red in the palette, every detail has been a lesson in building a world from scratch. It’s not just a portfolio piece; it’s a childhood dream getting a professional glow-up.

✦ Project Focus

✪ Brand Identity Creation
✪ Logo & Packaging Design
✪ Visual Storytelling

Briefing Challenge

Uncle
Dough

A sourdough bakery with HEART, crust and CHARACTER. ✦

Based on a challenge from a well-known briefing account, I developed the identity for an artisanal bread brand. The goal was to capture the essence of traditional baking while appealing to modern consumers.

Brief by @brief.mebaby @designerbriefs @dirtyline.std

✦ Project Focus

✦ Brand Identity Development
✦ Logo Design & Typography
✦ Packaging Design

SCHOOL PROJECT

MF
77

Born from the RAW LANGUAGE and disruptive nature of Hip Hop culture. ✶

Every design decision was driven by the subculture’s core value: Presence. I chose a high-contrast palette to ensure the brand NEVER GOES UNNOTICED.

MF77 isn't about blending in; it's about claiming space and demanding attention through bold typography and graffiti-inspired strokes.

✦ Project Focus

✦ Cultural Investigation & Analysis
✦ Streetwear & Merchandising Design
✦ Logotype Architecture

Sweet Sin Cookies

Uncle Dough

MF 77

POSTER DSGN

Sweet Sin
Cookies

Uncle
Dough

MF
77